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Course 4: The Discovery Stage: The Brand
The Brand
Lesson 1: Course Introduction (3:01)
Lesson 2: What is a Brand?
Lesson 3: Who’s Talking?
Lesson 4: How Do They Talk?
Interlude: The Tone of Voice Masterclass (4 part advanced video)
Lesson 5: Who Are They Talking To?
Lesson 6: What Are You Saying?
Wrapping up and final task
Lesson 4: How Do They Talk?
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