THE THEORETICAL UNDERPINNINGS OF WRITING FOR BUSINESS
THE STYLISTIC TECHNIQUES THAT CREATE POWERFUL COPY
MANAGING THE CLIENT RELATIONSHIP TO GET THE BEST BRIEF
BRANDING, MARKETING AND THE AUDIENCE
THE SKILLS THAT TURN GREAT COPY INTO ALL-SINGING, ALL-DANCING COPY
THE HOWS, WHYS AND WHATS OF THE TOP THREE COPYWRITING JOBS
ALL YOU NEED TO SET YOURSELF UP AS A FREELANCE COPYWRITER
MASTERING THE ART OF WINNING JOBS IN THE REAL WORLD
An introduction to the art of freelance copywriting
Be a confident, client-winning copywriter in 1 month – with recipes, formulas & feedback from a world-famous agency