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Course 5: More Advanced Strategies & SEO
Module 1: Conversion Copy Essentials
Lesson 1: Course Introduction (4:04)
Lesson 2: The Basics of Conversion Copywriting
Lesson 3: Headlines
Lesson 4: The Jones Theory
Lesson 5: Calls to Action (CTAs)
Over-the-Shoulder Interlude: How We Increased our Landing Page Conversion Rate by 200% (48:37)
Module 2: Storytelling
Lesson 1: Module intro
Lesson 2: The Power of Storytelling
Lesson 3: Building anticipation
Lesson 4: Creating a Story Arc
Module 3: SEO Techniques
Lesson 1: Module intro
Lesson 2: What is SEO
Lesson 3: The history and the now of SEO (and why it’s good for copywriters)
Lesson 4: Putting SEO into practice
End of Course Quiz and wrapping up
BONUS LESSONS
BONUS LESSON 1: Extra tricks & techniques
BONUS LESSON 2: Our word-optimizing methodology 'The 13 Lenses' revealed (video)
BONUS LESSON 3: The Marketing Funnel Masterclass
Lesson 3: Headlines
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