Hello you.

Welcome to The Creative Copywriter Academy.

You seem smart. (I can tell because you signed up for this incredible course). So I have a feeling you'll do just fine.

And you seem hungry to learn too. Which is great.

It's that fire in your belly which is going to fuel your engine throughout this epic journey. And keep it revved up.

Over the next coming weeks and months we're going to mould you into a copywriting mercenary. A warrior of words (and business). A sentence-slinging cowboy or cowgirl who can master the delicate art and psychology of persuasion.

You’ll discover:

• The ins and outs of the copywriting business, including finding out which area you would like to specialize in.
• How to set yourself up as a copywriter in the real world.
• Tried, tested and retested copywriting techniques from the basic, right through to highly advanced.
• How to understand a ‘brand’ and everything it covers.
• How to apply principles of persuasion and engage an audience.

...And oh-so-much more.

Yep. We'll be revealing age-old copywriting secrets passed down by grandmasters of the trade. Along with brand new, tried and trusted formulas that have evolved, and continue to evolve, in this rapidly-transforming digital landscape.

But more importantly, perhaps – we’ll be feeding you plates and plates full of tangible, real-life advice on how to set yourself up and succeed as a copywriter. How to break into the industry, despite the competition. How to position and market yourself effectively (so you don't get washed up with all the struggling souls on People Per Hour and Upwork). And how to carve out a potential 6-figure career for yourself.

Uh huh... A helluva lot of "how-to's".

The kind of stuff you can put into practice today. And tomorrow. And next month... And for the next 5 years. And forever.

Sound good so far? The more you immerse yourself in this academy, the more confident you’ll feel about tackling a vast variety of copywriting gigs. Knowing that you can nail them. And earning the kind of big bucks you've been itching for.

Rewind, back to the beginning...

By now, you probably already know my story (from the course intro video and welcome page). But now I want you to look at it with analytical eyes. A copywriter's eyes, if you will.

Almost 10 years ago I was in a similar boat to you. Floating around in those murky waters of wantrepreneurship (see what I did there?) and freelancehood.

You see, I'd only just discovered this thing we call copywriting. And it fascinated the pants off of me.

Persuading people with words for a living – from a laptop on the beach?

Count me in! (I thought to myself).

Like you, I was hungry to learn. I was driven. I had my eyes on the prize.

And that prize was a beautifully-wrapped box full of job satisfaction, flexible-living and a carload of cash.

So I dug into some top copywriting literature. I absorbed the wisdom of copywriting legends like David Ogilvy, Joe Sugarman, Brian Clark, Drayton Bird, John Caples, Joanne Wiebe and Joe Vitale. And I waded my way through one of the only online copywriting courses available at the time, which was, frankly...OK.

All of this was a good start. It was a sneak preview into the world of professional copywriting.

But just a preview.

How could I fine-tune these copywriting skills? You know: sharpen them like Valyrian steel, so that I could compete with the oodles of other aspiring copywriters who'd read the same books as me?

How could I land the big jobs? Or even the small and medium-sized ones? And position myself, market myself, set up a website, drive traffic to that site, build authority online, grow my client base to epic proportions and so on?

How could I keep my copywriting know-how in tune with the rapidly evolving digital world? And properly digest that multi-layered onion we call content marketing? Or know how to write killer copy for social media, PPC ads, landing pages, video scripts, Amazon listings, blogs, vlogs, Instagram and every other new and/or transforming digital format or medium?

And what about pitching to prospects? Or proposals? Or costing up projects? Or invoicing? Or chasing overdue invoices? Or creating partnerships? Or delicately dealing with negative feedback and/or nightmare clients? 

It was a minefield out there. And I didn’t have a map to navigate my way through it.

Which is exactly why most aspiring copywriters fall flat on their ass and never really make it.

And now...

My creative copywriting agency is flying to the moon. Had you told me some of the clients we would have 10 years ago, I would have spat my iced latte out in disbelief. We employ a team of best-in-business experts and freelance copywriters. And I'm actually in a position to pass on my knowledge to you, another creative copywriter in the making.

So...

Are you ready to have these 10 years of accumulated wisdom – plus the added experience and knowledge of my talented team – spoon-fed to you?

Then crack on.