The shortcut to success, I WISH I'D HAD
Does this sound like you? (nod your head if yes)
I was scouring the web for copywriting courses 10 years ago. Only to find frustratingly half-baked information.
And like you, I was hungry - even starving - to get started.
I knew I had a way with words. I knew that I could spin a yarn. But that naive confidence quickly faded when I realised the high bar and sheer volume of competition out there.
I was being undercut by copywriters in faraway countries. I had no idea how to market myself and cut through the noise.
And my processes... well, they were pretty non-existent. (And they really matter!)
In truth, I fell flat on my face. With a big, embarrassing bang. Banana skin on the floor levels.
But fast forward to today, I run a world-famous copywriting agency, with clients such as Tik Tok, Adidas, Hyundai and Thomson Reuters on our books.
It took the hard (and painful) way to get there. Multiple fallings and multiple picking myself ups.
But guess what?
YOU can hop, skip and jump past all of that.
- Become a successful freelance copywriter from start to finish.
- Market yourself, win projects and make money online.
- Write like a professional, creative copywriter. With serious skills.
- Tackle all the main copywriting gigs headfirst (and smash it).
- Gain a deep understanding of branding and marketing fundamentals.
- Find out the right questions to ask clients in order to nail your project and look like a pro.
- Get to grips with freelancing, including the finances and legals of your new business.
- Build long-lasting relationships with clients to lock down ongoing revenue.
- Have simple tricks up your sleeve to remove "blank page anxiety".
- Build a website and stand-out portfolio that attracts and seduces high-ticket clients.
- Nail your personal brand, with a Linkedin profile and content that makes a splash.
- Apply secret stylistic techniques that will differentiate you as a big contender in the market.
- Swerve the "fall-on-your-face" blunders most freelance copywriters make.
- Pitch to win work from big brands like Adidas and Tik Tok. And of course, smaller businesses too (you have to start somewhere).
- Master advanced techniques like conversion copywriting, sales psychology, SEO copywriting, storytelling and more.
- Snap up the chance to work with our world-renowned agency (if you can wow us!)
- Propel your career with a supportive community of like-minded copywriters in the same boat.
- Work at your own pace, we don’t want to rush you. Just sign up today for lifetime access.
Ready to make the right next move?
Very wise. Here’s what you’ll get:
COURSE 1: AN INTRODUCTION TO COPYWRITING
The theoretical underpinnings of writing for business
COURSE 2: SUPERSTYLIN’
The stylistic techniques that create powerful copy
COURSE 3: THE DISCOVERY STAGE 101
Managing the client relationship to get the best brief
COURSE 4: THE DISCOVERY STAGE: THE BRAND
Branding, marketing and the audience
COURSE 5: MORE ADVANCED STRATEGIES & SEO
The skills that turn great copy into all-singing, all-dancing copy
COURSE 6: THE MOST COMMON COPYWRITING GIGS
The hows, whys and whats of the top three copywriting jobs
COURSE 7: SETTING UP SHOP
All you need to set yourself up as a freelance copywriter
COURSE 8: GETTING GIGS / MARKETING YOURSELF
Mastering the art of winning jobs in the real world
LIFETIME ACCESS TO THE COMMUNITY
Daily content, feedback, tips, peer support & discounts to future courses
(SPECIAL COVID DISCOUNT)
* Plus VAT, if in the UK or EU
30-day money back guarantee
Be confident in your studies, with a no quibble, 30-day money-back guarantee. So in the (unlikely) event that this curriculum isn’t for you, you can easily change your mind.
CEO & LEAD STRATEGIST
THE CREATIVE COPYWRITER
HOW LONG WILL THE COURSE TAKE?
If you're fast, it could take a week (of binging). But with all the extra practice we recommend you put in - we estimate you’ll be fully up to speed and certified in around 1 to 2 month's time (beats 10 years, right?)
WILL I GET A CERTIFICATE ON COMPLETION?
Yes, you’ll get a certificate of completion when you graduate from the programme. This will look great as an extra addition to the glowing portfolio you’re soon going to have.
HOW LONG DO I HAVE ACCESS TO THE COURSE?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
WHAT IF I’M UNHAPPY WITH THE COURSE?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund... But I'll eat my hat if that's the case (don’t hold me to that).
WILL I GET FEEDBACK ON ASSIGNMENTS?
Yes, we have a specially designed Academy Community where we encourage you to share your work throughout the course. It’s full of advice, tips and feedback, not only from your peers but from our expert team of around 7 hosts, each with their own specialism. In addition, we also run a weekly ‘office hour’, where you can grill either Konrad, our CEO, or Ella, our Head Writer.
WHEN DOES THE COURSE START AND FINISH?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
HOW LONG DO I HAVE ACCESS TO THE COMMUNITY FOR?
As long as you want! It’s built to be a source of support for as long as you need it.
IS THIS RIGHT FOR ME IF I’M A COMPLETE BEGINNER?
Yes. We’ll walk you through the very basics first and then get to the meaty stuff.
AND WHAT IF I KNOW THE BASICS ALREADY?
You’re also a perfect fit. We’ll reinforce those fundamentals - but teach you our unique way of tackling them. Then we’ll paddle you slowly and steadily into more experienced and advanced waters.
BUT WHAT IF I HAVE NO NATURAL WRITING ABILITY?
Then you won’t go far in copywriting, my friend. We can give you recipes, formulas, insider secrets and tried-and-trusted advice. But you need a creative spark and a way with words.
WILL I BUILD A PORTFOLIO?
Yep, for sure. At the beginning of your journey you’ll be asked to open up a master folder. Each task you complete will be saved in the folder. And as you come to the end of the course, you’ll have all the folders you need to start your own freelancing business. There’s even a module on creating your own beautiful portfolio to wow new customers with.
WHAT'S THE DEAL WITH VAT?
The European Union VAT (Value Added Tax) is a type of tax that is added on to any product or service sold to EU customers only. This means that if you live in the EU or in the UK the VAT tax will be added to your purchase on your checkout page. If you live anywhere else around the globe, VAT does not apply to you and will not be added to your purchase.